Transforming Spaces: Delivering Immersive 3D Interior Design with Unreal Engine

An industry in need of a cutting-edge tool to transform how interior architects visualize and personalize ceiling products. Zentia aimed to create an eCommerce app that provides an immersive and interactive design experience, setting new standards in the market.

RoleProduct Designer (contract, via CCW)ClientZentaEngagementContractSectorInterior Architecture

Transforming Spaces

Delivering immersive 3D interior design with Unreal Engine

The Challenge

Interior architects had no good way to visualize and personalize ceiling products before specifying them. Zentia wanted an eCommerce app that made that process immersive and interactive — setting a new standard for how ceiling products get chosen, not just another product catalogue.

Getting there

1 / 3

What I Did

User flows and prototypes — detailed user flows, wireframes, and an interactive Figma prototype, kept aligned with project timelines and technical constraints throughout.

Interface design — an intuitive interface for the Sonify 3D configurator, letting interior architects visualize, design, and personalize Zentia's ceiling products across multiple virtual environments.

Collaboration and integration — partnered with a C++ developer to integrate Unreal Engine's pixel streaming, delivering server-side rendering direct to the end user with no high-end hardware required.

The final product

The outcome

5
virtual environments
9
product lines
MVP
delivered to market

More on what shipped

Feature set

Time of Day changes, Virtual Walkthroughs, and a downloadable Bill of Materials for accurate installation planning — on top of the core configurator and pixel streaming

Impact

Streamlined the design and specification process for architects, including integration with Revit files. Positioned Zentia as a digital innovation leader in the ceiling solutions market.

What I learned

Building Sonify underlined the value of close cross-functional collaboration. Working with a C++ developer and Unreal Engine experts to solve pixel streaming was a real technical stretch, and delivering a tool that exceeded expectations was a genuine milestone in digitizing the architectural specification process.

Watch the demo below

Sonify 3D Studio is an inspiring digital design tool that embraces the principles of parametric design to give architects the opportunity to create personalised acoustic ceilings quickly and easily. Sonify 3D Studio enables architects to create highly aesthetic ceiling designs while preserving the Golden Thread of Information throughout their project, from initial concept right through to build.

John Spicer, Head of New Product Development at Zentia

More of my projects

My recent achievements

  • Launched 10+ products with measurable business results.

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  • Built a multi-brand design system with 30+ components and 360+ variants.

  • Reduced customer service calls by 35% with a self-service redesign.

About

I’m a Product and Service Designer passionate about crafting innovative, user-centered solutions. I collaborate closely with cross-functional teams to create impactful products and services that drive measurable success at scale.